Henkel AG & Company, KGaA,

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Corporate Culture
“Creating sustainable value” is our purpose that unites all of us at Henkel.

We want to create value – for our customers and consumers, for our teams and our people, for our shareholders as well as for the wider society and communities, in which we operate. Henkel’s employees will always put their passion, pride and enthusiasm into making this happen.

Our corporate culture and our purpose, vision, mission and values unite our diverse workforce and provide a clear framework and guidance. Globally binding behavioral rules are specified in a series of codes. They provide guidance for the behavior and actions of our employees in all our business areas around the world.

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What connects us
Watch what connects us across our different business units and functions!

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Purpose
Creating sustainable value
We want to create value – for our customers and our consumers, for our teams and our people, for our shareholders as well as for the wider society and communities in which we operate.

Vision
Leading with our innovations, brands and technologies
We are the global leader with our adhesives business, offering an unparalleled breadth of technologies serving all global markets and industries.

In our consumer businesses, we also hold leading positions in many markets and categories around the world.

For us, “leading” exceeds the definition of being the number one in terms of market share or size. While strong positions in attractive markets are important, it takes more to be “leading with innovations, brands and technologies.”

It requires leadership in value creation, responsiveness to volatile markets, and changing customer and consumer demands as well as in innovation, quality, service and sustainability.

Mission
Serving our customers and consumers worldwide as the most trusted partner with leading positions in all relevant markets and categories – as a passionate team united by shared values.
Values
Our values guide all our actions, decisions and behaviors. Every day, we need to take decisions in a highly volatile environment. At the same time, we are highly diverse. We come from diverse cultural backgrounds, have different experiences and we operate in a broad range of markets and industries. That’s why clear values which are shared, understood and lived by everyone at Henkel are so important for our future success.

Customers and Consumers People Financial Performance Sustainability Family Business
We put our customers and consumers at the center of what we do.

We anticipate, respond to and exceed our customers’ and consumers’ expectations by providing the best value, quality, service and winning innovations, brands and technologies to create sustainable value.

We hold our customers and consumers in the highest regard and place them at the center of what we do. This is vital to our long-term success as a company. In order to offer the best products and winning innovations, as well as the highest quality and outstanding service, we need to understand our customers and consumers better than our competitors do. If we succeed in this, we will be able to drive profitable growth with leading positions in all relevant markets and categories globally.